Experience
Social Media Content Manager/Copywriter, Airrosti Rehab Centers, February 2014-Present
- Managed and maintained multi-platform corporate social media accounts
- Increased Instagram follower base 238%, Facebook likes 17%, Twitter follower base 21% and Pinterest likes 23% in 2015
- Developed short and long form content for web and print marketing
- Assessed statistics and analytics to encourage audience engagement
- Proofed and edited content for internal and external communication
- Collaborated with creative team to develop and optimized partnership campaigns
Search Marketing Analyst, TastyPlacement, June 2013- January 2014
- Managed multiple SEO campaigns simultaneously
- Produced unique content and various web design projects
- Completed multiple site builds
- Tracked and reported analytics and conversions
Global Sales and Marketing Intern, Freescale Semiconductors, Austin, TX Summer 2012
- Recorded and produced multi-media training tool instructional recordings
- Captured and edited over 140 presentation recordings
- Ensured brand consistency by editing over 60 presentations
- Posted recordings to online training database
- Communicated with coworkers and presenters globally
- Assisted at events with over 2,200 attendees
Skills
Social Media: Facebook, Twitter, Tumblr, LinkedIn, Instagram, Vine, Pinterest, WordPress
Writing: Research and Reporting, Writing and Editing, Writing for Social Media
Computer: Photoshop, Final Cut Pro, Camtasia, Audacity, HTML, CSS, FTP, Rank Tracker, Google Analytics
Education
University of Texas at Austin: Bachelor of Journalism – Multimedia Focus
Study Abroad: Victoria University – Wellington, New Zealand
Projects
Mobile Apps Development Course Spring 2013
- Worked with a group to devise, design, develop and market an iPad app: PicBook
- Engaged in heavy graphic design, UX/UI and social media
- Filmed and produced promotional videos
SocialNN Fall 2012
- Co-managed a nation-wide social media driven news publication
- Involved heavy use of Facebook, Twitter, Tumblr and Pinterest for news.
- Analyzed metrics weekly
- Employed different strategies to optimize engagement
Awards
2014 Marcom Awards
- Platinum Award: Employee Publication, Airrosti Social Media Guide
- Gold Award: Writing/Web Copy, Airrosti Blog
- Honorable Mention: Facebook Site, Airrosti Facebook Page
Affiliations
Relay for Life – Member of Team Dippel – Ongoing
Best Buddies UT – Member – 2010 to 2011
Project Transitions, Inc. – Volunteer – 2009 to 2010
KTSW 89.9 Radio – Promotions Assistant – Fall 2009