Résumé

Experience

Social Media Content Manager/Copywriter, Airrosti Rehab Centers, February 2014-Present

  • Managed and maintained multi-platform corporate social media accounts
  • Increased Instagram follower base 238%, Facebook likes 17%, Twitter follower base 21% and Pinterest likes 23% in 2015
  • Developed short and long form content for web and print marketing
  • Assessed statistics and analytics to encourage audience engagement
  • Proofed and edited content for internal and external communication
  • Collaborated with creative team to develop and optimized partnership campaigns

Search Marketing Analyst, TastyPlacement, June 2013- January 2014

  • Managed multiple SEO campaigns simultaneously
  • Produced unique content and various web design projects
  • Completed multiple site builds
  • Tracked and reported analytics and conversions

Global Sales and Marketing Intern, Freescale Semiconductors, Austin, TX  Summer 2012

  • Recorded and produced multi-media training tool instructional recordings
  •  Captured and edited over 140 presentation recordings
  • Ensured brand consistency by editing over 60 presentations
  • Posted recordings to online training database
  • Communicated with coworkers and presenters globally
  • Assisted at events with over 2,200 attendees

Skills

Social Media: Facebook, Twitter, Tumblr, LinkedIn, Instagram, Vine, Pinterest, WordPress
Writing: Research and Reporting, Writing and Editing, Writing for Social Media
Computer: Photoshop, Final Cut Pro, Camtasia, Audacity, HTML, CSS, FTP, Rank Tracker, Google Analytics

Education

University of Texas at Austin: Bachelor of Journalism – Multimedia Focus
Study Abroad: Victoria University – Wellington, New Zealand

Projects

Mobile Apps Development Course Spring 2013

  • Worked with a group to devise, design, develop and market an iPad app: PicBook
  • Engaged in heavy graphic design, UX/UI and social media
  • Filmed and produced promotional videos

SocialNN Fall 2012

  • Co-managed a nation-wide social media driven news publication
  • Involved heavy use of Facebook, Twitter, Tumblr and Pinterest for news.
  • Analyzed metrics weekly
  • Employed different strategies to optimize engagement

Awards

2014 Marcom Awards

  • Platinum Award: Employee Publication, Airrosti Social Media Guide
  • Gold Award: Writing/Web Copy, Airrosti Blog
  • Honorable Mention: Facebook Site, Airrosti Facebook Page

Affiliations

Relay for Life – Member of Team Dippel – Ongoing
Best Buddies UT – Member – 2010 to 2011
Project Transitions, Inc. – Volunteer – 2009 to 2010
KTSW 89.9 Radio – Promotions Assistant – Fall 2009